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James Talarico to air first TV advert attacking Ken Paxton in Senate race

August 30, 2026
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State Rep. James Talarico, seen in Sanderson on July 13, 2026, throughout his “Frontera Tour,” is looking Lawyer Basic Ken Paxton, his U.S. Senate opponent, “probably the most corrupt politician in Texas” in his new TV advert. Credit score: Texas Tribune / Aiden Gonzalez

State Rep. James Talarico goes up together with his first unfavourable tv advert of the U.S. Senate race — a 30-second spot attacking Lawyer Basic Ken Paxton over allegations of corruption.

Talarico has ceaselessly criticized Paxton on the marketing campaign path over his 2023 impeachment by the Texas Home and the expansion of his web value whereas in workplace. However the advert is the primary time he’s attacked his opponent, in both the first or the final election, in a paid advert on the airwaves.

The Republican-controlled Texas Home impeached Paxton over allegations of abuse of workplace three years in the past. The lawyer basic was in the end acquitted on all costs by the Texas Senate.

The advert, titled “Most Corrupt”, contains footage of Talarico bashing Paxton on the stump. It can air for the primary time Saturday throughout Texas Christian College’s opening soccer sport in opposition to the College of North Carolina as a part of an current eight-figure statewide advert purchase, his marketing campaign stated.

“Ken Paxton is probably the most corrupt politician in Texas,” Talarico says within the advert, highlighting Paxton’s giant actual property portfolio and impeachment. “We can’t afford Ken Paxton’s corruption.”

Talarico has spent practically $29 million on adverts previous to this week, practically all of them constructive — introducing voters to himself through spots that includes his historical past as a trainer, his grandfather and the Democrat lamenting the price of residing.

Talarico has beforehand attacked Paxton in a web based advert, however the brand new spot is the primary unfavourable advert on tv and that the marketing campaign has put vital cash behind.

Paxton, in contrast, has spent little or no on promoting so far within the basic election. A number of allied GOP teams have gone up with tv adverts prior to now week hitting Talarico for his vote on a invoice banning the sale of Texas land to people, governments or entities related to China.

In a press release, Paxton senior advisor Nick Maddux stated Texas voters don’t help Talarico’s report on a litany of points.

“Every part James Talarico does is a determined try to cover his personal far-left report,” Maddux stated. “He thinks releasing adverts on debunked insider assaults will distract voters and make them neglect about his atrocious report of voting for larger taxes to make life much less reasonably priced for working households, supporting boys in ladies’ sports activities and championing the Democrat Socialist agenda together with defunding the police and destroying capitalism. That’s not the case.”

In 2024, Democratic Senate candidate Colin Allred hit Sen. Ted Cruz, R-Texas, early, releasing an advert in February — earlier than the first even — attacking him on abortion. In 2018, in contrast, Democrat Beto O’Rourke aired his first unfavourable adverts in mid-October.

Talarico beat Rep. Jasmine Crockett, D-Dallas, within the main in March, however aired completely constructive and biographical tv adverts.

This text first appeared on The Texas Tribune.

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Associated Tales

Trump visits Texas to fundraise for Ken Paxton’s Senate bid

The president’s journey, which features a GOP occasion and a NASA ceremony, comes because the Texas lawyer basic trails his U.S. Senate challenger James Talarico within the polls and fundraising.

Poll shows Democrats Talarico, Hinojosa and Pulido winning big in deep-red South Texas

In 2024, Donald Trump gained the identical congressional districts included within the ballot by margins as huge as 18%.

Talarico campaign asks court to unseal Paxton’s depositions in energy investing dispute

The petition, to be filed in Collin County, seeks the transcripts from two rounds of testimony Paxton gave as a part of a authorized conflict that entangled his monetary adviser and former enterprise associates.



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