Worldwide bubble tea chain Gong Cha is about to suck up extra Texas market share.
The Taiwanese firm stated it’s inked a 50-unit franchise settlement in Texas with Houston-based Bakers Acres & Cattle Co. — presently a Nothing Bundt Desserts franchisee — which is able to embody new Gong Cha shops in San Antonio, Austin, Dallas and Houston. The deal is the most important direct franchising settlement within the chain’s historical past.
Gong Cha officers didn’t say what number of new items might be in San Antonio and every of the opposite Texas markets slated for enlargement. Nevertheless, they did say the rollout will happen over the subsequent seven years.
The Alamo Metropolis presently has 5 Gong Cha places.
Based in Kaohsiung, Taiwan, in 2006, Gong Cha has charted a speedy enlargement and the way has 2,200 places throughout 28 worldwide markets, in line with firm officers.
Bubble tea, named for its inclusion of spherical tapioca pearls or “boba,” originated in Taiwan within the Eighties and initially gained a U.S. foothold in Asian American communities. Nevertheless, the sweetened drinks — most made with black, inexperienced or oolong tea as a base — have discovered a wider following in recent times.
Gong Cha’s outlets promote a wide range of bubble teas, which prospects have the choice of customizing by selecting their very own tea bases and toppings and ranging the sweetness degree.
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