Texas Lawyer Basic Ken Paxton mentioned Thursday that his workplace is investigating Celsius Holdings’ power drink Alani Nu and whether or not the corporate deceptively markets the product to youngsters.
The investigation comes after a South Texas household filed a wrongful demise go well with in opposition to Celsius Holdings, alleging their 17-year-old daughter, Larissa Rodriguez, died after consuming massive quantities of the extremely caffeinated drink.
“Texas households should know that the merchandise marketed to their kids are secure and never stuffed with harmful ranges of sure elements,” Paxton mentioned in a press release. “The tragic demise of a 17-year-old Texas lady allegedly brought on by consuming a extremely caffeinated power drink is a sobering reminder of what’s at stake when firms prioritize revenue over the protection and well-being of our kids.”
Paxton’s probe is trying into whether or not the corporate is deliberately advertising and marketing its product to youngsters regardless of the drink containing what some well being specialists take into account an unhealthy degree of caffeine for adolescents.
In accordance with Paxton’s workplace, every 12-ounce can of Alani Nu comprises 200 milligrams of caffeine, which many medical professionals deem harmful for kids and adolescents and may result in an elevated coronary heart fee, coronary heart palpitations, hypertension, nervousness and dehydration amongst this group.
“Regardless of these issues, Alani Nu’s packaging usually solely lists the caffeine quantity and doesn’t present any further warnings associated to age or potential heart-health dangers,” Paxton’s announcement mentioned.
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