Mere weeks after revealing its first San Antonio location, Layne’s Rooster Fingers is spreading its wings. The cult-favorite chain is heading to the Hill Nation to debut its first eating places at 2564 Loop 337 in New Braunfels.
In fall 2025, the Frisco-based chain signed a significant franchising cope with actual property and restaurant developer Eli Cohen to convey 44 models to San Antonio, West Texas, and the Coastal Bend. On the time, it filed state regulatory paperwork for a brand new location alongside the rising TX-46 hall close to Seguin — the one one of many three space models that’s listed as coming quickly on the web site.
Entrepreneur Mike Layne based the fast-casual idea in 1994 in School Station, the place it quickly turned a success with college students. Then-Texas A&M pupil Mike Garratt was quickly introduced in to assist with operations, finally taking on the model. Now, Layne’s is a franchise with places unfold throughout Texas, Utah, Wisconsin, Pennsylvania, and Virginia.
The idea is understood for its “soon-to-be-famous” hen fingers, out there in combo meals with fries and Texas toast. The menu additionally consists of gadgets like membership sandwiches, grilled cheeses, and grilled hen wraps, which may all be dipped in sauces similar to barbecue, honey mustard, and jalapeño ranch.
In New Braunfels, it would face much less competitors than in San Antonio, the place a rising variety of hen finger and Nashville-style sizzling hen chains are crowding the market. Nonetheless, the booming metropolis does have one main participant, Louisiana-based Elevating Cane’s.
In accordance with new Texas Division of Licensing and Regulation filings, the two,430-square-foot Layne’s in New Braunfels plans to wrap up development in late October. The precise timeline for the opening is unconfirmed.
