We’re undecided what number of licks it takes to get to a preferred Central Texas ice cream store into new markets, however a crowdfunding marketing campaign offers followers an opportunity to search out out.
Lick Trustworthy Ice Lotions, identified for fascinating, mature flavors (with out getting too severe), has launched a marketing campaign through MicroVentures that may permit onlookers an opportunity to help the enterprise with small investments of $100 or extra. Ice cream by no means goes out of favor, and the corporate is hoping to enchantment not simply to repeat clients, however anybody who thinks the candy deal with has progress potential.
Though this could possibly be a long-term holding, the foundation thought is to finally commerce again the stake for a monetary acquire as soon as the corporate has grown. In simply over every week (for the reason that marketing campaign launched on September 28), Lick has already offered stakes price greater than $$94,000 from 160 traders.
“This isn’t simply an funding by way of capital,” stated CEO Anthony Sobotik in a information launch. “It’s a possibility to personal a chunk of your favourite ice cream store, shared recollections, and a chunk of Lick’s future. By investing, you’re supporting our dream and dedication to unfold the Lick expertise additional, enabling Lick to help family-owned farms in a extra important means, and making certain extra individuals can actually know what they’re licking.”
The ice cream store has been in Austin since its inception in 2012, and now operates three shops within the space, plus three shops in San Antonio, and some extra in Houston and School Station. The entire retailer rely is at present at eight, with a ninth coming to Houston’s Autry Park “quickly,” in accordance with the web site. The discharge states intentions to make use of the crowdfunding to “construct extra scoop retailers and increase into new markets,” however doesn’t specify which cities the model is eyeing, or even when they’re in Texas or farther away.
A few of the flavors pay homage to their Texas roots, like “Caramel Salt Lick,” “Hill Nation Honey & Vanilla Bean,” and “Texas Sheet Cake.” It’s simple to see the place components come from, as suppliers are listed on the menu. Seasonal flavors proper now embody artistic twists like “Again Porch Iced Tea” and “Fig & Fromage,” sticking to Lick’s script of fascinating and native components. The menu additionally features a small variety of dairy-free flavors.
“From our first scoop store opening in 2011 to the place Lick is now, it’s been a unprecedented journey. We’ve now served over 1,000,000 scoops, and with every one, we’ve shared our dedication to and love for thoughtfully crafted, ethically, and sustainably-sourced and produced ice cream,” stated Sobotik.
“However past simply charming your style buds, our flavors inform tales,” he continued. “These are the tales of favourite dishes, the household and pals we shared them with, and the farmers we work with. It’s a particular connection that ice cream grants us, and it’s what actually makes this our story, not simply Lick’s story.”
Extra data and hyperlinks to contribute to the marketing campaign can be found at microventures.com.
