A gaggle of minority-owned companies launched a beer honoring Selena Quintanilla forward of April 16, which might have been the slain Tejano legend’s 53rd birthday. Nonetheless, the companions did not get previous brewing the primary batch, Latin multimedia website Mitu experiences.
The late singer’s household hit the enterprise with a cease-and-desist order shortly after it launched the brew, based on Mitu’s reporting.
Southern California Chicano life-style boutique Mi Vida, eatery Quarantine Pizza and craft-beer spot Brewjeria Co. had been behind La Flor, a limited-release beer named after one among Selena’s most well-known songs, Como La Flor. The staff produced 1,000 cans of the commemorative brew, billed as a hibiscus pale ale with a touch of guava, which rapidly bought out, Mitu experiences.
After studying of the discharge, Selena’s household despatched despatched a letter to Brewjeria co-owner Agustin Ruelas ordering him to halt manufacturing, based on the positioning.
Ruelas advised Mitu neither he nor his companions believed the beer’s visible therapy “crossed over into copyright or trademark infringement.” The cans characteristic a dark-haired girl with a rose in her hair and bedazzled bustier — a signature piece of Selena’s stage put on — however the companions stated nothing definitively identifies the lady because the singer, nor does the packaging use her title.
Through the years, the Quintanilla household has earned a repute for taking part in hardball with companies that use Selena’s picture or likeness in any means.
Just lately, Quintanilla railed in opposition to cable community Oxygen for airing a documentary that includes an intensive interview with Yolanda Saldívar, the lady now serving a life sentence for Selena’s homicide. Selena & Yolanda: The Secrets and techniques Between Them, which debuted in February, featured the convicted killer talking about her relationship with the singer.
Saldívar, who headed Selena’s fan membership, shot the Tejano star in 1995, simply as she was poised for a mainstream business breakthrough. The incident got here after Selena accused Saldívar of embezzling funds.
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