Drivers passing by Pearl this summer time on Freeway 281 might discover a brand new digital billboard asking a easy query: “Can You See Me?”
The show is a part of a nationwide anti-human trafficking consciousness marketing campaign that launched in San Antonio on Wednesday. The trouble is operating in 25 U.S. markets by means of the summer time, led by billboard firm Clear Channel Out of doors in partnership with anti-trafficking nonprofit A21, Nationwide Human Trafficking Hotline operator Compass Connections, Union Pacific Railroad and the San Antonio Police Division.
The marketing campaign is meant to shine a lightweight on the realities of human trafficking and inform each folks experiencing exploitation and the general public about assets out there to assist. A21 officers stated an analogous marketing campaign launched in Texas in 2019 led to a 30% enhance in contacts to the Nationwide Human Trafficking Hotline over three months. Organizers hope the brand new marketing campaign will produce related leads to San Antonio and the opposite taking part cities.
Human trafficking consciousness
Performing San Antonio Police Chief Jesse Salame stated consciousness campaigns are an necessary device in combating a criminal offense that usually depends on victims, witnesses or group companions coming ahead.
“Campaigns like this are essential,” Salame stated. “They’re necessary to shine a lightweight not simply on the difficulty, however to focus on the partnerships which are in place. It sends a message to the victims that there’s assist. It sends a message to the victims that we see you and it sends a message to the traffickers and those that would benefit from the scenario that we see you and we’re going to come back after you.”

Whereas the marketing campaign goals to forestall trafficking by means of public consciousness, the crime stays an lively focus for San Antonio investigators.
Report suspected trafficking
To report a tip to the Nationwide Human Trafficking Hotline you’ll be able to name or textual content 888-373-7888, 24 hours a day or textual content INFO to 233733.
A web-based chat can be out there for victims in search of assist and for members of the general public reporting suspected trafficking.
Thus far this yr, the SAPD’s Human Exploitation Unit has investigated 47 human trafficking circumstances, together with 45 involving intercourse trafficking and two involving labor trafficking, in keeping with division knowledge. Ten of these investigations stay lively. Investigators have additionally adopted up on 13 suggestions submitted by means of the Nationwide Human Trafficking Hotline.
Final yr, the unit investigated 85 trafficking circumstances and 23 hotline suggestions. A type of investigations stays lively.
Salame stated these reviews reveal how important public consciousness may be to figuring out victims and constructing circumstances in opposition to traffickers.
“We’ve got acquired dozens of suggestions demonstrating simply how beneficial public reporting is,” Salame stated. “We all know what sturdy partnerships appear like. We all know what it takes to make the group safer, and we’re dedicated to doing that collectively.”
Organizers stated the marketing campaign isn’t aimed solely at serving to police determine traffickers. It’s additionally meant to succeed in victims who might not notice they’re being exploited or know the place to show for assist.
Tiffany Taylor, government director of name heart operations for Compass Connections, which operates the Nationwide Human Trafficking Hotline, stated the hotline supplies confidential help across the clock by telephone, textual content and on-line chat, connecting callers with skilled advocates who will help them discover security, native assets and, when acceptable, coordinate reviews with regulation enforcement.
The scope of the issue
Throughout the first month of the marketing campaign’s nationwide rollout, the hotline acquired greater than 600 contacts throughout the 25 taking part cities, together with reviews of potential trafficking, suspicious conditions and requests for info and help, Taylor stated.
Recognizing these conditions, nonetheless, isn’t at all times easy.
Courtney Litvak, director of survivor chief initiatives for the Houston-based anti-trafficking nonprofit No Trafficking Zone and a survivor of human trafficking, stated traffickers typically depend on ways that aren’t instantly apparent to bystanders.

Litvak stated folks ought to search for indicators that somebody is being managed by one other particular person, corresponding to somebody not getting access to their very own identification paperwork or funds, one other particular person talking on their behalf, or by no means being left alone.
“While you’re trying to spot the crime of human trafficking, it’s hidden in plain sight,” she stated. “Drive, fraud and coercion don’t at all times present up as apparent indicators of exploitation.”
Litvak stated campaigns like “Can You See Me?” assist folks acknowledge warning indicators which may in any other case go unnoticed whereas reminding victims that help is on the market.