
Spurs’ NBA Finals look might have the identical high-dollar financial impression for San Antonio as final yr’s NCAA Remaining 4 match, in line with a brand new research.
In an evaluation launched final week, St. Mary’s College economist Steve Nivin estimates the NBA Finals might generate $440.6 million for the native economic system, matching the impression from the 2025 NCAA Remaining 4 match, the Categorical-Information reviews.
That impression contains spending at bars, eating places and retail shops together with lodge evening stays.
The research’s excellent news comes as San Antonio’s tourism trade struggles from declining customer spending. The variety of lodge room nights booked right here has plunged 12.1% for the reason that metropolis hit its 2019 tourism peak, whereas lodge occupancy has plummeted by 14% since 2019, as reported by the Present.
Nivin’s projections additionally come as one other latest research discovered that Spurs Sports activities & Leisure, which owns the native NBA franchise, loses $14 million yearly to bootleg merchandise distributors, which have arrange alongside Southwest Army Drive and different main thoroughfares throughout the Silver and Black’s playoff run.
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