The purchasers who stroll by means of the door of Gameday Males’s Well being in Alamo Ranch typically have a lot in widespread with the clinic’s proprietor, Vern Lieb, a 45-year-old navy veteran, health junkie and self-described longevity geek who’s skeptical of the U.S. healthcare system.
Lieb tracks and optimizes all of his private well being metrics: physique fats all the way down to the decimal, coronary heart charge variability, time spent in deep sleep every night time.
“Restoration, vitamin, biohacking gadgets — just like the WHOOP that I’m carrying proper right here,” he says, slapping the well being tracker on his wrist. “That’s my jam.”
His clinic feels extra like a person cave than a medical workplace. The pink and black partitions are coated in navy and sports activities iconography. Sufferers wait for his or her appointments in leather-based chairs in entrance of a wide-screen TV enjoying NBA video games.
The concierge clinic is one among a number of hundred working underneath the Gameday Males’s Well being franchise within the U.S. Traditionally, the franchise has targeted on testosterone substitute, erectile dysfunction, weight administration, and different males’s well being companies.
Lieb, nevertheless, expects that peptides — a rising, loosely regulated pattern in wellness, health and longevity — will quickly grow to be the core of his enterprise.
Peptides have grow to be more and more widespread choices at wellness clinics, med spas and membership-based clinics in San Antonio and throughout the U.S. The pattern is partly fueled by a rising skepticism towards the American healthcare system, pushing some folks searching for outcomes they really feel conventional drugs can’t ship.
Lots of the peptides supplied at these clinics should not accepted by the U.S. Meals and Drug Administration, and the information on their security and effectiveness is restricted, elevating pink flags amongst some docs about their use and the advertising and marketing round them.
That hasn’t stopped many from looking for them for a variety of purported advantages, which have been amplified by social media wellness and health influencers: deeper sleep, extra muscle development, quicker wound therapeutic, elevated intercourse drive, and rather more.
What are peptides?
Peptides are quick chains of amino acids, the identical natural compounds that hyperlink collectively in chains to kind proteins.
You’ll be able to image amino acids as Lego blocks that modify in measurement and form, connecting to kind extra advanced buildings, defined Aaryn Mustoe, a behavioral endocrinologist at Texas Biomedical Analysis Institute.
“A few of these amino acids our our bodies could make naturally, whereas many amino acids we are able to solely get from our weight-reduction plan, and we name these ‘important amino acids,’” Mustoe stated.
Proteins and peptides play a significant function in nearly each bodily perform that retains us alive, together with metabolism, muscle development and the immune system, amongst many others.
Peptides have since grow to be an necessary a part of trendy drugs, with a lot of FDA-approved peptide medicine serving to deal with a variety of illnesses as we speak.
Among the many most well-known are GLP-1 receptor agonists like semaglutide — bought underneath model names like Ozempic and Wegovy — which have surged in reputation for his or her results on blood sugar and weight reduction. These drugs are backed by in depth peer-reviewed analysis on their security and efficacy.
However for many of the peptides now gaining reputation within the wellness area, the scientific proof is much extra restricted.

‘Ageing is non-obligatory’
Joshua Holden, a 45-year-old U.S. Military veteran and medical gadget gross sales director who lives in New Braunfels, began taking peptides final 12 months. He began with sermorelin, a peptide beforehand accepted by the FDA to deal with development hormone deficiency in youngsters.
Though it was discontinued for business causes in 2008, the drug has discovered new life within the longevity and sports activities efficiency world for purported muscle mass, wound therapeutic and anti-aging results.
Extra just lately, Holden began what’s referred to as the “wolverine stack,” a mixture of TB-500 and BPC-157 geared toward accelerating muscle therapeutic, lowering irritation and faster harm restoration.
After consulting with a nurse practitioner at Gameday Males’s Well being, a cooler containing small vials of peptides, a syringe and directions on injection arrives at Holden’s residence.
Holden stated he had been eager about peptides for years, watching them develop in reputation earlier than he felt it made sense for his personal well being, his predominant goal being power and anti-aging advantages.
“There’s plenty of data on the market,” he stated. “It’s form of arduous to type by means of what’s proper, what’s incorrect, what’s simply fluff.”
During the last a number of years, peptides have moved out of area of interest “biohacking” communities into extra mainstream wellness communities with the assistance of health and well being influencers on social media.
In San Antonio, dozens of med spas and concierge medical clinics now provide peptides, with claims of advantages starting from muscle development and weight reduction to improved sleep and psychological well being.
In keeping with a overview of wellness and concierge clinic web sites within the San Antonio space, not less than 27 clinics promote non-FDA accepted peptide therapies, typically alongside different wellness-centered companies like IV drip remedy and vitamin injections, testosterone substitute for males, saunas and pink mild remedy, in addition to pores and skin and wonder companies typically geared towards ladies.
One native clinic web site positions peptides as a pure, protected possibility with fewer negative effects in comparison with different medicine. One other opens its longevity drugs part with a daring declare: “Ageing is non-obligatory.”
Some clinics are extra reserved and cautious with how they promote peptides. Others lean into pure well being, anti-aging and messaging that mirrors broader skepticism towards standard drugs.
“Ideally, the people who find themselves imagined to have some extent of authority over these clinics ought to keep watch over these issues,” stated Paulo Carvalho, a pharmacy professor on the College of the Incarnate Phrase’s Feik Faculty of Pharmacy. “However there are such a lot of issues they’re saying that, for sensible functions, till someone is damage, nothing occurs.”
A standard argument from proponents of peptides is that they’re safer than conventional medicine as a result of many are designed to sign naturally occurring processes within the physique. However that distinction doesn’t get rid of danger, consultants identified, and the compounds are nonetheless manufactured synthetically, regardless of the advertising and marketing.
“Regardless that insulin is a pure and life-saving hormone, and completely protected at an accurate dose, it may be lethal if taken in extra or together with different peptides,” Mustoe stated. “The explanation most [peptides] require medical prescriptions and are FDA regulated is to make sure correct dosing and purity.”
Peptides generally known as TB-500 and CJC-1295, for instance — typically utilized by folks trying to get better rapidly from train and weight coaching — are banned by the World Anti-Doping Company in aggressive sports activities.
However the vary of peptides being marketed goes effectively past bodily efficiency. Clinics additionally promote compounds comparable to dihexa and cerebrolysin as cognitive enhancers or neuroprotective brokers; semax and selank for anxiousness; and others for pores and skin well being, libido, sleep and basic anti-aging or anti-inflammatory results.
These compounds, a lot of that are sourced from compounding pharmacies and administered through injection, should not low cost. On the Alamo Ranch clinic, peptide injections typically fall someplace between $300 to $550 monthly, relying on the peptide and dose, Lieb stated.
The passion for these compounds has been amplified by on-line health and wellness influencers. The pattern has additionally drawn concern from docs and researchers who say there isn’t sufficient proof on the protection and efficacy of many of the peptide medicine being touted.
“Do [peptides] have potential? Sure,” Carvalho stated. “However they aren’t researched effectively sufficient. We don’t know sufficient, that’s the true downside.”
U.S. Well being Secretary Robert F. Kennedy, who stated he’s an enormous fan of peptides and has used them himself, is pushing the U.S. Meals and Drug Administration to make modifications to their rules to make it simpler for compounding pharmacies to provide the medicine.

The peptide debate
UT Well being San Antonio endocrinologist Dr. Maria Escobar-Vasco has had a rising variety of sufferers inform her about their peptide use over the past a number of years.
Oftentimes, she stated, her sufferers haven’t been conscious of the shortage of information behind the compounds they’re taking.
“These are issues that basically don’t have a lot science behind them,” Escobar-Vasco stated. “And once I go and I attempt to search for any knowledge concerning what they do or the negative effects, there’s very sparse knowledge on the market. We don’t even know if these compounds are protected or not.”
A handful of her sufferers additionally disclosed that they had been getting the injections not at wellness clinics underneath the supervision of a medical practitioner, however from on-line retailers promoting the medicine at a lot decrease costs.
By labeling the merchandise as “research-grade” or “not for human consumption,” on-line retailers are in a position to supply the medicine from abroad pharmacies and promote them on-line with little oversight.
“God is aware of what’s in there,” Carvalho stated. “On the subject of contaminants … they don’t actually display screen for these issues. They simply include purity sufficient that you are able to do your analysis.”
The proof behind peptide therapies varies relying on the compound.
There’s FDA-approved peptide medicine like GLP-1 agonists with more and more massive volumes of analysis behind their security and efficacy, in addition to a handful of FDA-approved peptide medicine being prescribed off-label for supposed anti-aging and muscle mass advantages.
Others have been studied in early human trials, however most of them are restricted to animal analysis, extrapolation and anecdotes. Few of them, Dr. Escobar-Vasco factors out, have sturdy long-term human knowledge, together with steering on correct dosing, length and potential hostile results.
A 2026 narrative overview printed within the Journal of Sports activities Drugs concluded that whereas some peptides have “important therapeutic and regenerative potential,” there’s just too many unanswered questions clouding their use in medical settings.
“Info concerning the indications, dosing, frequency, and length of remedy stays unknown,” the authors wrote. “Regardless of the recognition of those peptides … important analysis concerning the protection and efficacy of those therapeutic strategies is required earlier than definitive suggestions may be made to sufferers.”
Some consultants additionally fear that among the development hormone peptides pose a theoretical danger of accelerating tumor development, although proof stays restricted.
In keeping with Dr. Haleem Mohammed, higher generally known as “Dr. Hal,” a board-certified inner drugs physician based mostly in Miami and the chief medical officer for the Gameday Males’s Well being franchise, there’s a accountable middle-ground argument for peptides.
“I push again in opposition to this blanket dismissal of, ‘peptides are experimental,’” he stated. “Drugs evolves. And plenty of the therapies that we think about normal now began with small knowledge units [and] mechanistic plausibility. If you’ll be able to discover that center floor the place it’s not simply hype, however you’re not fully dismissing it — you’re not saying it’s a long life miracle, or snake oil — you’re humble about what it will probably truly do.”

Longevity rebrand
To Lieb, the sluggish analysis and regulatory course of merely hasn’t caught as much as the advantages of peptides. And he’s content material with not ready on such stamps of approval for what he says is already doing wonders for him and his purchasers.
“The overwhelming majority of our sufferers are available right here with a beef towards insurance coverage,“ Lieb stated. “They’re people which can be very spun up on holistic care. They’re people that need to go to money pay companies that tackle their well being the way in which they need to tackle it.”
Though the majority of Lieb’s enterprise has traditionally come from testosterone substitute remedy, he expects that the peptide craze will solely speed up from this level ahead.
“I believe we’re going to get rebranded to be longevity optimization consultants, as soon as we transition extra to peptides and over testosterone,” he stated. “I’m already gearing my group up for that.”
To Escobar-Vasco, the bigger problem beneath the peptide debate is the overall distrust and dissatisfaction with mainstream drugs. A part of that’s due to how little time most docs are in a position to spend educating their sufferers, she stated.
“While you go to [a wellness clinic] and spend an hour with the physician supplying you with data, legitimate or not, they’re supplying you with time and data,” she stated. “That’s one of many huge the reason why they’re diverting towards that. If we had been doing a greater job of teaching our sufferers, perhaps we wouldn’t be having a lot distrust within the system.”
