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H-E-B reopens annual contest letting meals corporations compete for shelf area

March 13, 2026
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Texas grocer H-E-B is once again urging potential suppliers to compete for shelf space and cash prizes.
Texas grocer H-E-B is as soon as once more urging potential suppliers to compete for shelf area and money prizes. Credit score: Courtesy Picture / H-E-B

Texas entrepreneurs as soon as once more have the prospect to get their merchandise onto H-E-B’s cabinets as Texas’ dominant grocery chain launches its thirteenth annual H-E-B Quest for Texas Greatest.

Submissions for the competitors opened March 11 and run via April 22, permitting Texas-based makers to compete for $100,000 in prize cash and the potential for seeing their merchandise bought in H-E-B shops statewide.

The grocery store will evaluate entries and choose finalists who will current their merchandise to a panel of judges this October in San Antonio. Judges will select 4 winners, awarding $50,000 and the title of “Texas Greatest” to the grand prize recipient, together with placement on H-E-B retailer cabinets. Further prizes embrace $25,000 for first place, $15,000 for second place and $10,000 for third.

Over the previous decade, the competitors has highlighted greater than 1,000 Texas-made merchandise in meals and non-food classes, in line with H-E-B officers. The chain has additionally reviewed greater than 7,000 product submissions and awarded almost $3 million in prize cash, together with advertising and marketing and mentorship help for taking part companies.

To assist candidates put together, H-E-B will host informational periods with sourcing leaders on March 18, April 8, April 15 and April 21. Registration is required. Entrepreneurs excited by coming into can evaluate competitors necessities and register on-line via the Quest for Texas Greatest program web site.

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