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Buc-ees went viral over the summer time after commuters noticed a billboard that learn “You had me at Hodwy” in Temple.
Texas-based gasoline station chain Buc-ee’s is capitalizing on a spelling error that went viral over the summer time by promoting T-shirts emblazoned with a made-up phrase.
Over the summer time, the quirky and beloved model went viral after commuters noticed a billboard promoting a Buc-ee’s location in Temple with the phrases “You had me at Hodwy,” by the Categorical-Information stories.
Moderately than apologizing for the typo, Buc-ee’s leaned in, turning the blunder right into a supply of income. To that finish, it is now promoting “Hodwy” T-shirts.
The brand new shirts have been first reported on by Lufkin-based radio station KICKS 105 and have been noticed on the market on the Buc-ee’s location in Madisonville, north of Houston.
A dictionary-style definition printed on the grey T-shirt humorously explains that “Hodwy” — that is pronounced “hodd’we,” by the way in which — is simply the Texas technique to say “how did we.” The writeup compares the time period to phrases together with “fixin’ to” and “jeet but.”
“Hodwy go to Buc-ee’s for a snack and keep for two hours,” the T-shirt provides for instance.
Buc-ee’s officers have been unavailable for fast touch upon whether or not the shirts are at present on the market on the New Braunfels location, which is the chain’s closest to San Antonio.
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