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New craft brewery Pour Decisions to open early subsequent 12 months in Texas Hill Nation

October 22, 2025
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An artist's rendering shows the exterior of Pour Choices Brewing Co.
An artist’s rendering reveals the outside of Pour Decisions Brewing Co. Credit score: Courtesy Picture / Pour Decisions Brewing Co.

Regardless of tumultuous instances for Texas’ craft-beer trade, a brand new undertaking mixing brews and bicycles is transferring forward within the Hill Nation city of Fredericksburg.

Pour Decisions Brewing Co., a $2.8 million craft brewery 68 miles northwest of San Antonio is underneath building with a projected opening date subsequent April, in line with proprietor Rick LaPlante.

The practically 9,000-square-foot brewery at 1505 S. Creek St. in Fredericksburg will embrace manufacturing amenities together with an indoor tasting room, out of doors seating, an outside bar, a efficiency stage and a motorbike restore store.

Fredericksburg has grow to be a well-liked spot for the Hill Nation biking group, drawing solo riders and groups getting ready for races and treks. LaPlante instructed the Present he desires to attach with cyclists and make them a part of the brewery’s core clientele.

“We’re actually targeted on having the group come into our area,” he mentioned. “We actually need it to be that type of gathering place, nearly just like the espresso store. The place you possibly can are available, sit down, work, have a gathering, no matter you want to do.”

LaPlante is partnering with Hill Nation Bike Works to open the brewery’s bike store. The intention is to take care of a small, self-service website the place cyclists can work on their very own bikes, clear them up after a experience and buy components from a merchandising machine if wanted. 

LaPlante’s spouse is a bike owner who competes in Hill Nation occasions such because the Cedar Hill Race Competition, he added.

Earlier than opening his first brewery, LaPlante had no expertise on this planet of craft beer. He’s a software program engineer by commerce, having labored at Microsoft for 20 years.

The genius behind Pour Decisions’ brewing operation is Tony Wickham, an award-winning Montana-born brewer with years of expertise throughout the UK and america. He’ll oversee manufacturing on the Hill Nation facility.

LaPlante and Wickham first labored collectively to open Wyold West Brewing Co. within the space surrounding Wyoming’s Yellowstone Nationwide Park. Wickham additionally served as brewmaster at Eire’s Lough Gill Brewery, receiving the Greatest Beer in Eire accolade on the Irish Beer Competition two years in a row for his work. 

Wickham will probably be taking his expertise again to the States, providing at the very least 16 totally different beers, from ales and stouts to IPAs at Pour Decisions, in line with LaPlante.  

One particular beer amongst these will probably be Pour Decisions’ Group Cheer. All proceeds from gross sales of the brew will probably be collected right into a fund to supply grants for group teams, the proprietor defined.

LaPlante and his spouse will present the primary funds for this system, donating $20,000 to kick it off. From there, the brewery will kind a bunch to overview and approve grant requests.

“We expect it might be an actual enjoyable factor that may actually assist out folks locally,” LaPlante mentioned. “It’s a neat solution to are available, and when you like that beer, get the Group Cheer, you’ll be giving again to your group.”

Pour Decisions additionally will pour pints of non-alcoholic beer, which La Plante described as a serious dedication for the enterprise.

“For a craft brewery, it’s nearly unprecedented,” he mentioned. “The gear is, you realize, $100,000 simply to begin to make non-alcoholic beer.”

LaPlante desires to maintain Pour Decisions linked with the Hill Nation group by utilizing honey, chocolate and meals from different native producers as flavoring parts for its brews. To that finish, the brewery will collaborate with Blanco-based Milam & Greene to make an Imperial Honey Rye ale, which will probably be aged within the distiller’s rye whiskey barrels, and a stout, which will probably be aged in its bourbon barrels.

Furthering the group ties, LaPlante desires to distribute kegs to space bars with faucet programs. Nonetheless, he doesn’t have aspirations to develop exterior the Fredericksburg space. 

The brewery does have plans to can its merchandise, particularly since thrilling can design and artwork are all the fashion within the craft beer world, however it’s going to promote in-house solely. There aren’t any plans to distribute by HEB or different native grocery shops, LaPlante added.

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