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San Antonio’s craft-beer trade has stabilized, however financial points and altering tastes loom giant 

October 22, 2025
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San Antonio craft-brewing operations such as Cactusland Brewing say selling beer alone isn't enough to stay in operation.
San Antonio craft-brewing operations resembling Cactus Land Brewing say promoting beer alone isn’t a profitable technique within the present financial atmosphere. Credit score: Instagram / cactuslandbreing

Whether or not it’s metropolis development, tariffs or adjustments in shopper ingesting habits, the previous few years have been something however straightforward for San Antonio breweries. 

Greater than half a dozen Alamo Metropolis breweries have closed store or scaled again operations for the reason that begin of final 12 months, and even the survivors and stalwarts are revamping. Longtime presence Freetail Brewing Co. stopped its retail distribution, for instance, whereas Alamo Beer Co., the town’s largest brewing operation, filed for Chapter 11 chapter reorganization. 

“It’s extraordinarily powerful,” Alamo Beer proprietor Eugene Simor instructed the Present. “It’s at all times been powerful, however what we’re seeing now’s form of all of the growing prices build up to a degree the place companies are having to make some very troublesome choices. Will increase in property taxes, prices of products all proceed to go up and actually haven’t normalized since COVID.”

Certainly, Simor mentioned he’s promoting Alamo Beer to a brand new investor group and can launch extra particulars to the general public subsequent month.

Nonetheless, different San Antonio craft brewers mentioned that regardless of the continued financial headwinds, they’re hopeful the worst is over and the breweries that weathered the storm are doubtless right here to remain. 

Those which have remained in operation survived by evolving with the instances, mentioned Dustin Teague, proprietor of Cactus Land Brewing Co. within the San Antonio suburb of Adkins. 

“There was such a growth within the trade between 2012 and 2014. All people and their grandma needs to open up a brewery as a result of it was the cool factor to do,” Teague mentioned. “What occurs is that not all people can both financially do it effectively or have anyone who is aware of what they’re doing so far as beer goes.”

It wasn’t essentially simply the saturated market that pressured the slew of latest closures, although. A dramatic change in shopper habits adopted the COVID-19 pandemic. 

“COVID form of modified how folks spend their cash, and so they turned pickier within the sense that they need extra experiences,” Teague mentioned. “Folks these days need extra. They’re spoiled.”

Teague calls it the “Amazon impact,” or the sense that customers need one thing new and thrilling — and so they need it instantly. Breweries might now not simply be locations the place lovers got here to seize a craft ale. As a substitute, they needed to grow to be locations that catered to all people, together with households. 

To evolve, Cactus Land now encompasses a playground, stay music, meals vans, craft cocktails and frozen wines along with its house-made suds.

San Antonio’s Künstler Brewing additionally developed with the instances.

“After we obtained into the enterprise, we needed to simply be a brewery and serve beers and some snacks. However, I believe after 2020, folks needed extra,” Künstler proprietor Vera Duckard mentioned. “I believe what retains us going is that we constantly attempt to suppose outdoors the field and create enjoyable occasions that individuals prefer to go to. Greater than something, what lures folks out are occasions.”

Though particular gatherings and expanded venues have helped hold some SA breweries in enterprise, house owners are additionally making an attempt to fight new obstacles, together with a change in ingesting habits and President Donald Trump’s on-again-off-again tariffs. 

A 2023 Gallup survey discovered that simply 62% of U.S. adults drink, a measurable decline from 72% 20 years in the past. What’s extra, non-alcoholic beer gross sales jumped 9% in 2024, based on beverage trade evaluation agency IWSR. 

“I do suppose that now we have a technology that’s beginning to search for what I name the ‘higher for you’ drinks,” Simor mentioned. “In consequence, the ingesting of all alcoholic drinks, not simply beer, is displaying stress.”

On the identical time, breweries are struggling to make sense of Trump’s erratic commerce warfare and hold prices down whereas paying extra for components.  

“It’s been a bit of harder getting European hops,” Deckard mentioned. “So, we’ve needed to pivot and discover hops that we will substitute that also work in my recipes. Costs have gone up, and it’s troublesome for us to move it on to the buyer, as a result of the buyer doesn’t perceive, and I nonetheless must make it approachable for them to come back out.”

Each Deckard and Cactus Land’s Teague famous that smaller breweries can pivot extra simply than bigger ones. Greater operations must scale up their manufacturing to keep away from important value overruns. 

“I’ve seen that issues have gone up right here and there,” Deckard mentioned. “However, it’s not sufficient to actually pressure a closure or something. We’re not large enough to see a huge impact. If we had been mass manufacturing, distribution, that form of factor … then it may be completely different.”

Though the brewing trade might have bottomed out, one of the best ways people can be certain that their favourite Alamo Metropolis beer producer stays in enterprise is by purchasing and ingesting native, Simor mentioned 

“One of the best we will do as small companies is proceed to get folks to assist native and hopefully, sooner or later in time, we see a dramatic improve in it,” he added. 

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