Because it continues to have fun its seventy fifth anniversary, Whataburger has teamed up with yet one more Texas trend model. The beloved quick meals chain has collaborated with Waco’s Sendero Provisions on a brand new attire line, persevering with its streak of limited-edition drops. At this fee, can an look at New York Style Week be far behind?
In keeping with a launch, the capsule assortment “fuses Sendero’s off-Western storytelling with Whataburger’s daring stripes in a mash-up of trend, folklore, and fries.” Though we’re not completely certain what “off-Western” means, the hoodies, tees, and hats will undoubtedly be successful on the 2026 San Antonio Inventory Present and Rodeo.
The cropped t-shirt provides ‘Dazed and Confused’ vibes.Photograph courtesy of Whataburger
Highlights of the WhataRodeo assortment embrace a long-sleeved pearl snap with signature vibrant orange embroidery, a t-shirt with retro, clip art-style cowboy, and a darling day costume that comes with a cowgirl and the chain’s desk tents right into a toile design. The burger joint’s iconic A-frame constructing can be labored right into a nifty geometric sample on one other pearl snap.
“For 75 years, Whataburger has been woven into the material of Texas tradition, and this collaboration lets us have fun that heritage in an entire new means,” stated Rachael Jones, Group Director, CPG & Retail Model Advertising at Whataburger, by way of a launch. “Teaming up with Sendero is a enjoyable, fashion-forward option to honor our historical past whereas using excessive into the long run.”
The shirts at the moment are obtainable at Whataburger’s on-line Whatastore, Sendero Provisions, and choose retailers nationwide. Costs vary from $32 for a trucker hat to $168 for the aforementioned costume. Males’s shirts will set followers again $72-$149.
This ain’t Whataburger’s first rodeo.Photograph courtesy of Whataburger
The WhataRodeo line is considered one of a number of model collabs Whataburger has introduced in celebration of its diamond anniversary. Most lately, the corporate rolled out a tailgate assortment with Academy and an activewear line with Burlebo.
With so many Whataburger fashions crowding Texas closets, the restaurant may think about working with Tide on a branded stain stick. On September 30, the Buffalo Ranch hen strip sandwich may also be again on menus. Whereas scrumptious, it’s not precisely a pal to crisp whites.
