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Sporty low cost retailer Sierra opening at San Antonio’s RIM

September 18, 2025
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The RIM procuring middle will quickly have a sporty new addition: Low cost chain Sierra, the outdoorsy sibling of T.J. Maxx, is making its Texas debut at 17815 La Cantera Pkwy. #120 on September 20.

The massive-box retailer’s format will really feel acquainted to Maxxinistas. The chain affords 20 to 60 p.c reductions on brand-name attire and equipment, together with Adidas, Eddie Bauer, Timberland, and Fortunate Model.

In contrast to its mum or dad firm’s different manufacturers, Sierra is primarily centered on an lively life-style. The shop has aisles devoted to health gear, fishing, biking, tenting, and looking tools, although it steers away from promoting weapons.

Even the house items have a little bit granola aptitude. A number of scatter rugs on the web site is woven with woodland scenes, and the accent furnishings leans in direction of pure woods and wicker that might not look misplaced in a cabin or RV.

“Our purpose at Sierra is to make lively existence extra accessible by offering high-quality attire, footwear, and kit at unimaginable worth,” says Amanda Johnson, Assistant Vice President of Advertising and marketing, by way of a launch. “We’re dedicated to serving to folks keep shifting for much less whereas having fun with the actions they love most.”

Sierra will rejoice its grand opening with a DJ, giveaways, a hidden tag recreation, and an look from KONO 101 character Tony Cortez. Behind the scenes, the corporate can also be giving again to the group with a $10,000 donation to native nonprofit Mission MEND.

Later within the 12 months, The RIM may even rating a brand new Marshalls outpost, making the procuring middle one among solely two American procuring facilities with all 5 TJX Firm ideas. The brand new additions will make The RIM a cut price hunter’s paradise. Along with the TJX shops, the procuring middle boasts low cost retailers Nordstrom Rack, Saks Off Fifth, DSW, and Popshelf.



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