This story has been up to date.
Mexican juice model Jumex may be discovered at grocery and comfort shops throughout the nation. This 12 months, it should even be discovered within the Alamodome.
College of Texas at San Antonio introduced Jumex as an official sponsor Wednesday, making it the primary Mexican model to sponsor a Nationwide Collegiate Athletic Affiliation (NCAA) Division I sports activities crew, in accordance with a press launch from the varsity.
UTSA’s soccer program kicks off its season Saturday at Texas A&M and hosts Texas State in its dwelling opener on Sep. 6. The partnership with Jumex will deliver the corporate’s juice merchandise to tailgating and sampling occasions and add Jumex branding to signage contained in the Alamodome.
A brand new Jumex product, Hydrolit +Advance, may also be featured as a part of the deal.
Jumex was based in 1961 in Mexico and is headquartered close to Mexico Metropolis and its merchandise are distributed by Vilore Meals in the US and Vilore is concerned within the sponsorship deal.
“This can be a deeply significant and game-changing second for collegiate athletics and our complete Vilore Meals household,” stated Edgar R. Ramos, the corporate’s director of progress and model growth.
Vilore is predicated in San Antonio.
The partnership might be for the 2025-26 tutorial 12 months, in accordance with officers.
Correction: An earlier model of this story misidentified the crew UTSA is taking part in for its first sport of the season.
