Their lineup of luxurious pantry staples is designed to raise the eating expertise. Initially based by means of a preferred meals and life-style Instagram weblog referred to as @sauce, TRUFF instantly propelled into social media virality with the discharge of its sizzling sauce in 2017. The model rapidly grew to become the quickest rising firm within the sizzling sauce house as a consequence of its distinctive taste profile, pristine bottle, Truffle Impressed cap, and naturally the coveted Instagram account @sauce that makes tagging a no brainer. Taking inspiration from the flagship black truffle expertise, TRUFF has expanded its household of merchandise to incorporate different fashionable favorites like Pasta Sauce, Mayonnaise, Oil and Salt. TRUFF has strategically expanded its attain by means of progressive partnerships, together with collaborations with Popeyes Louisiana Kitchen, Hidden Valley Ranch, Taco Bell and The Tremendous Mario Brothers Film. In November of 2023, it was introduced that SKYY Companions— Jay Sammons and Kim Kardashian’s non-public fairness agency — had acquired a big minority stake within the Firm. TRUFF is gluten-free and non-GMO. Go to www.TRUFF.com for extra data and recipes.