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Cinematic Style: Former San Antonio chef Jerald Head turns culinary journey into indie rom-com

March 31, 2026
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Former San Antonio resident Jerald Head plays a self-taught chef in an new indie rom-com.
Former San Antonio resident Jerald Head performs a self-taught chef in an new indie rom-com. Credit score: Louseila Movies

As an O’Connor Excessive Faculty pupil, Jerald Head started working in San Antonio restaurant kitchens, together with family-owned Italian eatery Guiseppe’s Ristorante and Maggiano’s Little Italy on the Rim.

“I beloved the adrenaline and the quick tempo and dealing with my arms,” Head informed the Currentduring a latest interview. “That’s what first drew me in. That became the love of cooking and creating flavors and textures.”

After honing his craft at Sustenio Restaurant & Bar as a prepare dinner after which opening his personal Southeast Asian meals stand, Tim Doi, Head relocated to New York Metropolis in 2015 to additional his culinary profession. 

Right this moment, he and his spouse Nhung Dao personal the Vietnamese restaurant Mắm in Chinatown and the wine bar Lai Rai. In a couple of weeks, they plan to open Phê, a espresso and bánh mì sandwich store.

Just lately, Head and his Vietnam-born partner pivoted from culinary arts to the cinematic by starring within the indie rom-com Mam, impressed by Head’s personal culinary journey. 

The movie, which premiered final month on the SXSW Movie & TV Competition, follows Jerald (Head), a self-taught chef from Texas who strikes to New York Metropolis to open a restaurant. He groups up with Nhung (Dao), a intelligent waitress who helps him flip his dream right into a actuality.

Throughout our interview, Head talked about why he wished to make a story movie about his life and what he thinks is probably the most annoying a part of the filmmaking course of.

How had been you launched to Vietnamese meals?

After I was a younger prepare dinner, this group of veteran cooks invited me out to eat at a Vietnamese restaurant. At that time, I by no means had and even might think about what Vietnamese meals was. I used to be completely blown away by the range of the delicacies, the freshness, and the way totally different it was to me. It was similar to how I fell in love with the restaurant enterprise. I simply adopted my coronary heart and what made me joyful.

What led you to play a chef in a film?

For me, it gave the impression of a enjoyable thought. It was simply one other alternative to open as many doorways as I might and see what got here out. We did a rehearsal the place [co-writer/director] Nan Feix adopted me round with a digital camera as I shopped for the restaurant. There was no script. It was pure. Later, he introduced me with the story. I used to be excited to be an actor in a movie about my life.

Your character is called Jerald too. Did it really feel such as you had been enjoying your self?

Probably not. I imply, the feelings and experiences of the character aren’t 100% my life. So, it felt like I used to be telling a narrative. I simply adopted the move and the vitality of the scenes that we had been doing that day or within the second.

What a part of the movie’s narrative is the closest to your actual life?

What’s true about Mắm is that it did have a really unorthodox and humble begin. It was my spouse and I beginning it up as a pop-up. We had no cash or traders. We had no companions, which continues to be true to this present day. It began from a seed, and it grew right into a full-fledged restaurant.

Because you had no appearing background, was it difficult or did it come naturally?

I simply handled it as a job and utilized my work ethic. It was cool to be in a unique atmosphere and in a unique work area. I’ve by no means identified something aside from the kitchen. It was nice not having to make choices like I do daily as a restaurant operator. I simply adopted the director’s lead. I thought of how my character was feeling and tried to discover a option to categorical the emotion that felt snug for me.

Is there something in culinary arts akin to cinematic arts?

Teamwork — particularly once we had been taking pictures on Tremendous 16mm movie. There was some stress to ensure you bought the scene proper when the director referred to as motion. We’d rehearse and rehearse and rehearse, after which it was like, “OK, we’re going stay!” Tremendous 16mm movie is dear, so no one wished to mess up the take.

Do you hope a movie like this makes individuals interested in Vietnamese delicacies in the event that they haven’t tried it earlier than?

Certain! I imply, I really feel just like the story doesn’t strongly spotlight the gastronomy of Vietnamese meals. But it surely’s additionally one thing I’d take with no consideration as a result of it’s my meals. Possibly individuals don’t know that Vietnamese delicacies has a sort of blood sausage. I all the time hope that folks be taught extra and open their eyes to the world of Vietnamese delicacies.

Nicely, earlier than I noticed the movie, I solely knew what pho and bánh mì had been, so I realized about some new dishes. For individuals who aren’t conversant in Vietnamese meals, what’s some good recommendation to comply with when going right into a Vietnamese restaurant?

It relies upon the place you reside. I really feel just like the Vietnamese restaurant scene in San Antonio is type of caught in time. You’d should go to Houston the place there’s an enormous Vietnamese inhabitants to seek out the meals that’s being cooked in Vietnam or the meals we’re cooking at Mắm. I feel when you’re making an attempt one thing new, it’s best to all the time go in with an open thoughts.

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