On Wednesday, the San Antonio Spurs introduced a partnership with Austin-based Wanderlust Wine Co. Coincidence or not, the announcement got here on the birthday of Gregg Popovich, a famous wine connoisseur.
The San Antonio Spurs introduced a brand new partnership with Wanderlust Wine Co., making it the official wine of the group. Wanderlust will even turn out to be an official associate of the staff’s NBA G League affiliate, the Austin Spurs. The collaboration will come to life with future Spurs pop-up occasions at Wanderlust’s storefronts in Austin and sampling at choose house video games, furthering the sturdy connection between the staff and its fanbase all through the whole I-35 hall.
Stated Sammy Lam, founder & president of Wanderlust Wine Co.,
“We’re extremely proud to associate with the San Antonio Spurs and Spurs Sports activities & Leisure. This collaboration brings collectively two organizations that care deeply about group, innovation, and delivering memorable fan experiences. We’re excited to introduce Spurs followers to Wanderlust wines in a approach that’s each premium and sustainable.”
The award-winning vineyard stays family-owned and laser targeted on sustaining their inexperienced practices.
Brandon James, senior vp of strategic development and deputy normal counsel for Spurs Sports activities & Leisure added,
“We’ve been lucky to interact with Wanderlust organically over the previous few years, watching them develop and scale whereas staying true to Austin’s character. To now develop collectively by an official partnership is a giant win for each organizations. Their sturdy connection to the group mirrors the particular bond we share with our followers, making this partnership a pure match.”
This partnership extends the Spurs group’s presence in Austin. Via fan engagement activations, recreation watch events, assist for the native sports activities and health group, the Spurs proceed group outreach.
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