Pepper Lunch, a well-liked Japan-based eating chain identified for its scorching DIY steak bowls, is increasing into South and Central Texas with plans to open 20 new areas, together with an unspecified quantity in San Antonio, officers mentioned Monday.
Along with the chain’s first-even Alamo Metropolis areas, the expansion will embody eating places in Austin and Houston, all developed by Scorching Hospitality, a franchising operation led by longtime restaurant exec Bobby Shaw. Earlier this yr, the Japanese firm signed a take care of a separate Dallas-Fort Price franchisee.
“Pepper Lunch is a type of uncommon ideas that really stands out,” mentioned Shaw, whose resume consists of prime roles at fast-casual Chipotle and Freebirds World Burrito chains plus time at artisanal ice cream model Salt & Straw. “It’s an expertise that excites friends, energizes groups and delivers robust unit economics.”
The Present reached out for to Pepper Lunch for the precise variety of San Antonio areas included within the deal, their areas and opening dates. Nonetheless, a consultant was unable to offer these particulars by press time.
The fast-casual Pepper Lunch idea lets diners take management of their meal by constructing their very own bowl with recent substances or selecting from the restaurant’s signature creations.
Every dish is served on a scorching scorching plate, permitting friends to sear their meat and greens to their most popular doneness proper on the desk — a type of Japanese eating known as teppanyaki.
Pepper Lunch meals supply quite a lot of protein and veggie customization choices, together with steak, salmon, kimchi tofu, kimchi hen, curry bowls, pasta, surf-and-turf picks and extra.
Created in 1994 by chef Kunio Ichinose, Pepper Lunch has since expanded to incorporate 550 areas throughout 17 international locations. The chain is lively in eight U.S. states.
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The idea identified for its scorching scorching plates is coming to the Alamo Metropolis as a part of a franchise deal that additionally consists of Austin and Houston.
