The Spurs-aligned Win Collectively PAC’s tapped Hollywood actress and one-time San Antonio resident Eva Longoria for a last-minute pro-arena social media message.
Intelligent advertising and marketing or a determined transfer? Will depend on who you ask.
On Thursday, the PAC’s Instagram web page posted a clip of Longoria, who’s Spurs legend Tony Parker’s ex-wife, selling the deserves of Prop. B, which, if handed by voters, would increase Bexar County’s customer tax to 2% to assist publicly finance a brand new NBA area at Hemisfair for the Spurs.
“The sector can be funded by customer taxes,” Longoria stated within the video. “No property taxes, not gross sales taxes.”
In actuality, town plans to finance the $1.3 billion area utilizing a spider internet of instruments, together with a Mission Finance Zone (PFZ) and a Tax Increment Reinvestment Zone (TIRZ), which use gross sales and property taxes generated at and round Hemisfair to finance debt.
What’s extra, Longoria doesn’t reside in San Antonio, or america, for that matter. She left the nation in 2024 and now splits time between her residence’s in Spain and Mexico, in line with The Hollywood Reporter.
Whereas Longoria’s Spurs connection is apparent, the Win Collectively PAC’s aggressive social media advertising and marketing over the previous two days may point out troubled waters for the pro-arena marketing campaign, UT-San Antonio political scientist Jon Taylor instructed the Present.
“Maybe they’re simply being prudent and attempting to make a robust last-ditch minute push to win comfortably,” Taylor stated. “Or maybe it’s emblematic of some underlying apprehension that’s inflicting them to tug out the entire stops to attempt to eke out a win.”
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The information comes as Bexar County residents head to the polls to resolve whether or not to approve a brand new Spurs area.
Spurs Jesus, whose actual identify is Cordero Maldonado, works for Centro San Antonio as a membership and gross sales coordinator.
Win Collectively PAC has spent $7 million to persuade voters to help Prop B, however the race appears to be like razor skinny.
