Feed your Tamagotchi and unleash a swarm of butterfly clips round your heart half. The ’90s are again, child, and Toys “R” Us is coming together with it. The toy retailer beloved by generations is opening its first standalone San Antonio retailer because the retailer shuttered all of its brick-and-mortars in 2018.
Nonetheless, nostalgia is fleeting. The North Star Mall store will solely function by means of the vacation season. The corporate has not but introduced the opening date, however presumably will probably be up and working nicely earlier than Black Friday in November.
The 20 nationwide Toys “R” Us pop-ups mark a brand new period of development after a nationwide retreat. Following its 2018 chapter, the toy retailer closed all of its standalone places, and its web site went darkish. However Geoffrey the Giraffe wasn’t by means of grazing. Beginning in 2021, the model noticed a resurgence, opening new flagship shops over the course of 4 years, together with one in San Marcos’ Tanger Shops.
The model additionally struck a deal to open boutiques inside all Macy’s shops. San Antonio has 4 places of the smaller retailers, that are a lot smaller than the big-box Toys “R” Us shops of its heyday. Though the seasonal retailer and Macy’s outlet will carry a few of the identical merchandise, the standalone pop-up will seemingly provide higher selection.
The brand new Toys “R” Us vacation retailers function will showcase uber-popular manufacturers like LEGO, Barbie, Scorching Wheels, NERF, and Paw Patrol. Go! Retail Group, the house owners of mall pop-up ideas like Calendars.com, is partnering with the model to revive a few of the previous magic.
“This vacation marks an vital step in our enlargement technique for the Toys “R” Us model,” stated Gideon Schlessinger, CEO of Go! Retail Group, by way of a launch. “Via each flagship shops and seasonal vacation retailers, we’re delivering the identical expertise nationwide, strengthening our presence whereas assembly client demand throughout a very powerful season of the yr.”
