
The San Antonio Spurs’ “Vote Sure” marketing campaign is making an attempt a brand new technique, this one focusing on Bexar County’s progressive voters.
Textual content messages the marketing campaign fired off Wednesday warned native voters that casting a poll towards public funding for NBA crew’s proposed downtown area is a vote for Gov. Greg Abbott and Lt. Gov. Dan Patrick, each Republicans.
“Bexar County, vote YES on Prop A and B to maintain vacationer {dollars} right here at residence, not within the arms of Greg Abbott and Dan Patrick,” the message states. “We will seize the chance to reinvest into our group, or we will enable the cash generated right here to slide away.”
Wednesday’s textual content messages sign a shift within the Spurs’ marketing campaign rhetoric across the upcoming vote, which up to now has been apolitical.
The texts went out the identical day a brand new UT-San Antonio ballot discovered that 46% of seemingly Bexar County voters plan to vote towards utilizing public funds for the brand new facility after they solid ballots within the Nov. 4 election.

The Spurs’ textual content message seems to consult with San Antonio’s Venture Finance Zone (PFZ), which was authorised by the state legislature in 2023.
As a part of that deal, the state is permitting San Antonio to maintain income generated by resort occupancy, gross sales and blended drinks taxes collected inside a three-mile radius of Hemisfair to make use of for a brand new area.
The funds are saved in a closed account, and San Antonio has till 2028 to say the cash earlier than the state dissolves the account and retains the money for itself.
In different phrases, even when the world vote fails on Nov. 4, San Antonio nonetheless has three years to achieve a cope with the Spurs, so it wold be fairly a while earlier than Abbott or every other state officers get their paws on the cash.
The PFZ funding is one in all a number of mechanisms proposed to assist finance the Silver and Black’s new area. The undertaking additionally could be financed by a Tax Increment Reinvestment Zone (TIRZ) and floor leases, neither of which contain cash that would go to the state.
What’s at stake within the November election is whether or not Bexar County voters will approve elevating the county’s customer tax to 2% to supply a further lower of funding for the ability.
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