What’s the following massive factor for San Antonio’s enterprise neighborhood?
That’s one of many questions Higher:SATX, and its new CEO Sarah Carabias Rush, is answering because the group works with firms and staff to carry new jobs to the area and maintain what’s right here from going wherever.
Higher:SATX focuses on promoting San Antonio throughout the globe, concentrating on home and worldwide firms that need to transfer or broaden.
Carabias Rush has performed an vital position in that work for the previous three and a half years because the group’s chief financial improvement officer. Now as CEO, she’s targeted on making Higher:SATX extra proactive, she stated, by constructing connections with firms in order that San Antonio is all the time entrance of thoughts.
After Higher:SATX convinces firms to return to San Antonio, it pivots to serving to them get to San Antonio, connecting companies with native utilities and authorities businesses as a one-stop store.
On the identical time, Carabias Rush stated, Higher:SATX is making an attempt to broaden its scope. The group has elevated its geographic space and is supporting efforts to extend schooling and staff’ abilities in order that when these firms do come or determine to develop, there’s a workforce able to tackle these jobs.
This interview has been edited for size and readability.

Inform me just a little bit about your self, the place you’re from, and what introduced you to this position particularly?
My tales’s a little bit of a humorous one. I used to be initially born in Alaska, grew up primarily in Norman, Okla., and got here to Texas for school. I went to Austin School in Sherman. It was a unbelievable little liberal arts faculty with a tremendous worldwide program.
I ended up within the Dallas market, the place I spent about 20 years working in all issues financial improvement and the chamber of commerce world on the Dallas Regional Chamber.
I left as a senior vp, when our board right here recruited me to San Antonio to function our chief financial improvement officer.
As I step into the CEO position, my mindset is similar. How can we proceed to raise our group throughout the board? We’re doing super, unbelievable work as a corporation, however the place can we scale that work? I imagine we are going to try this by means of collaboration and partnership all through the area, ensuring that our total neighborhood has a shared imaginative and prescient and a shared lens on what we’re making an attempt to perform, in order that we’re all shifting ahead in the identical path, and making an attempt to ship on these outcomes.
How will you measure success for Higher:SATX shifting ahead, particularly because the group creates a brand new five-year plan?
We’re very considerate about setting our targets by means of our strategic planning course of. So if you take a look at this five-year strategic plan that we’re simply wrapping up, we arrange with some daring, bold objectives round job creation, round capital funding, round certifications and academic attainment and certifications.
After I take into consideration the following strategic plan, we’re going to be simply as daring when it comes to setting our sights on these targets for job creation on the finish of the day.
We’re going to measure these outcomes at the start. The opposite piece that I believe is tremendous vital is internally, are we doing the work that’s going to finally land us these outcomes down the street?
Additionally, are we pulling collectively the area, the neighborhood, to advance these massive, vital points that can permit us to verify we’re successful 20 years from now, 25 years from now. One of many issues I hear from traders is that they’re grateful we’re fascinated about 25, 30, 50 years from now.
They’re not essentially fascinated about the long run, and that’s the place we will ship an distinctive imaginative and prescient and maintain all people’s eye on the long run prize.
What do you need to see the San Antonio workforce obtain? How do you need to see that workforce develop?
Once we take into consideration the workforce improvement of our area, we try to consider what our employers which might be right here right this moment want to have the ability to proceed to develop and thrive as companies.
We’re additionally fascinated about these jobs of the long run. Are we guaranteeing that San Antonio’s residents are able to tackle the problem of these future jobs? We give it some thought from that perspective first.
Second, we have now to take a look at this problem as an financial mobility problem at its core. If we’re going to diversify and strengthen this area’s financial system, we have to be sure that each San Antonio regional resident has entry to jobs which might be going to assist them advance their livelihoods, to supply them alternatives for profession development and advantages that can serve their household and alter generational cycles of poverty over time.
Once you take a look at the numbers San Antonio, after we’re in comparison with our friends, we’re one of many poorest markets. We’ve set out some very excessive requirements and a imaginative and prescient for the place we expect we must be.
These items don’t change in a single day, however over 5 years we’ve seen super progress, and why have we seen that? As a result of, as a neighborhood, we’re all coming collectively. We’ve all recognized the problem and we’ve stated, ‘how are we going to unravel it?’
What are a few of your areas of focus relating to attracting new employers to the San Antonio space?
We’ve outlined our core goal industries as superior manufacturing, life sciences, cybersecurity and know-how. Monetary companies, skilled companies, which is said to headquarters-specific concentrating on, is a core focus for us, as nicely. We’ve a deal with aerospace and protection army. These are the core segments.
Once you look out over the following 5 years, the highest markets that we see job development coming to this area are literally very nicely in alignment with these goal industries that we talked about.
Once we’re projecting numbers, I imagine we’re anticipating life sciences and biotechnology round 15% development in jobs, and cybersecurity and data know-how round 15%, as nicely.

Any concept of what is likely to be on the horizon for San Antonio?
All people desires me to reply that query. We are able to’t say what’s coming for sure till we’re allowed to, till the choice’s closing. I’ll say proper now, we’re coping with some uncertainty, on the macroeconomic degree.
There’s numerous questions that companies are having to reply round tariffs and the influence on their price of operations and their price of products to have the ability to construct merchandise on the opposite finish.
They’re being additional cautious in the mean time. We’ve a major variety of wins which might be to be introduced, if we will simply get extra certainty that they’re coming.