It’s official: Cult magnificence model Nopalera is now a San Antonio enterprise. The Shark Tank featured firm based by Sandra Velasquez traded the Massive Apple for Alamo Metropolis on Monday, June 30.
Velasquez confirmed the transfer through a LinkedIn submit, saying she appeared ahead to partaking with a San Antonio group that has supported her model from the get-go.
“On a private stage, I’m excited to stay nearer to the border once more, being surrounded by my wealthy Mexican tradition, a simple airport, and [an] in-unit washer and dryer,” she wrote.
Nopalera was based on the peak of the COVID-19 pandemic with an goal to disrupt European magnificence requirements. The prickly pear cactus, or nopal, grew to become each a totem for the Latine market and a key ingredient in lotions, physique polishes, and shampoos.
“Valuable oils are fastidiously extracted from the seeds of the nopal cactus’ fruit, then boldly blended with different pure butters that will help you obtain a hydrated cleanse and lasting physique moisture,” explains the corporate’s press supplies. “True to custom, we use the entire of the cactus, together with the outer pores and skin of nopales, for a extra refined pores and skin texture.”
A well-kept secret of specialty outlets for years, Nopalera gained nationwide prominence after a 2023 look on ABC’s entrepreneurship present Shark Tank. Though Velazquez obtained a number of funding provides on the present, she in the end determined to depart empty-handed, later elevating $2.7 million on her personal.
“My hope is that hundreds of thousands of individuals see this episode and bear in mind to by no means settle,” she wrote of her expertise. “There’s all the time extra. You deserve it. You might be price it.”
The corporate transfer will place Velasquez nearer to her Mexican-American roots. Though born in San Diego, California, Velasquez has been a frequent customer to San Antonio, staging a number of pop-ups on the town for the reason that firm was based and touring town when she was part of a folks band.
As of now, there aren’t any plans to open a San Antonio flagship, however the model might be discovered at a number of native shops. Nopalera is obtainable on-line and in-store by way of Nordstrom and at boutiques like Rancho Diaz at Pearl and the Resort Havana retailer.
