The town’s annual “occasion with a objective” doubtless wouldn’t exist with out the nice intentions of a bunch of patriotic ladies eager to honor the state’s army heroes.
The inaugural Battle of Flowers Parade in 1891, which featured floats adorned with flowers, was patterned after celebrations in Mexico and France that parade founder Ellen Maury Slayden admired throughout her travels. The occasions concerned “flower battles” with members tossing contemporary flowers in celebration.
Slayden proposed the concept of a floral-themed parade to honor those that fought on the battles of the Alamo, Goliad and San Jacinto. She enlisted the assistance of different ladies energetic locally to assist along with her undertaking, in line with newspaper archives.
The ladies, needing to boost funds to tug off the parade, organized as an official group and selected Elizabeth Kampmann as chairwoman. The all-woman group, which grew to become often known as the Battle of Flowers Affiliation, coordinated the logistics of the parade and secured donations from the enterprise group.

The primary parade was set for April 20, 1891, in entrance of the Alamo. The date coincided with President Benjamin Harrison’s journey to Texas, and April 21 marked the fifty fifth anniversary of the Battle of San Jacinto, information present.
Heavy rains pressured organizers to push again the parade to April 24, and the storms additionally precipitated a scarcity of flowers. The ladies, decided to maintain the theme of their occasion vibrant, went to surrounding communities for extra flowers.
About 15,000 attended the primary Battle of Flowers Parade, which included horse-drawn carriages adorned with contemporary flowers. Right this moment, the parade attracts about 350,000 alongside its 2.6-mile route, and about 2.5 million viewers watch the reside protection on tv.
The occasion to honor army heroes has developed into one of many largest parades within the U.S. It’s the nation’s second-oldest parade and the biggest run completely by ladies volunteers.

And the parade that began what’s turn into the town’s largest occasion — 11 days of festivals, parades, coronations, concert events and exhibits — has led to widespread traditions within the metropolis. Fiesta medals, shoebox floats and brightly adorned Fiesta hats are beloved customs of the annual occasion.
The favored Fiesta phrase, “present us your footwear” began at a Battle of Flowers Parade a long time in the past when revelers urged the Fiesta court docket atop the floats to flash their footwear — often adorned cowboy boots or sneakers — worn below their elaborate robes.
Fiesta obtained its “occasion with a objective” moniker due to its nonprofit focus, with a lot of Fiesta’s greater than 100 official occasions serving because the sponsoring organizations’ prime fundraiser of the 12 months.
A multi-day occasion that advantages lots of the metropolis’s nonprofits and brings the group collectively to partake in enjoyable traditions is definitely not what the founding members of the Battle of Flowers group envisioned.
Given the ladies’s patriotic and civic-minded nature although, the “occasion with a objective” is probably going one thing that may have them tossing flowers in celebration.