A brand new dual-branded restaurant is now open in Seguin, simply exterior San Antonio — the primary of its sort within the U.S. It is a mixture Applebee’s Neighborhood Grill + Bar and IHOP, and it opened on February 18 at 2777 N. Hwy 123 Bypass, in an area that was beforehand simply an IHOP. Welcome, Applebee’s!
The twin-branded restaurant serves IHOP pancakes and breakfasts side-by-side with Applebee’s burgers and boneless wings. It is a distinctive menu with objects from each manufacturers that may be combined, matched, and ordered any time of day, together with specialty cocktails akin to an espresso martini or Irish espresso – all below one roof.
Dad or mum firm Dine Manufacturers, which additionally owns the Fuzzy’s Taco Store chain, already has 13 worldwide dual-branded places franchised throughout Canada, Mexico, Honduras, and the Center East, as of September 2024.
The idea’s worldwide success has proven that the model menus “complement one another, offering one thing for everybody, from early mornings to late nights,” says Dine Manufacturers CEO John Peyton in an announcement.
“For many years, Applebee’s and IHOP have been locations the place pals collect, households have a good time, and careers start. Now, with our dual-branded restaurant, we’re combining the strengths of each manufacturers to create a singular and progressive eating expertise that gives alternative, selection, and worth to visitors,” Peyton says.
When diners stroll by means of the doorways, they’re going to discover two distinct eating areas to select from: the nice and cozy, acquainted ambiance of Applebee’s or the brilliant, cheerful ambiance of IHOP.
Shared widespread areas embrace the host stand and loos, creating an built-in expertise. There’s additionally a shared back-of-house with a single kitchen, which supplies operational efficiencies.
The Seguin location has new unique menu objects such because the Buffalo Hen Omelet and the Final Breakfast Burger, which might be obtainable solely at U.S. dual-branded places. For now, you may solely get them at this location.
In keeping with NRN.com, Dine Manufacturers has been planning to carry the dual-branded IHOP/Applebee’s mannequin to the U.S. for a couple of 12 months. The Seguin opening was completed in partnership with franchisee Ramzi Hakim Group.
“We’re thrilled to welcome visitors and serve the neighborhood of Seguin with all of the IHOP objects they know and love, whereas additionally introducing them to Applebee’s number of lunch and dinner favorites,” says Ramzi Hakim Group president Ramzi Hakim. “As homeowners of each IHOP and Applebee’s eating places, we aren’t any strangers to those iconic manufacturers and are honored to open the primary U.S. dual-branded location on this nice neighborhood.”
There are plans to open 14 extra dual-branded places within the U.S. by means of 2026 — whether or not that is by remodeling current single-branded eating places or else constructing new places from the bottom up.
