Jaime Monzon
Marcus Baskerville, one of many founders of Weathered Souls Brewing Co., speaks to an worker on its manufacturing line on this 2021 picture.
Weathered Souls Brewing Co., the San Antonio craft brewer recognized for its Black Is Stunning social-justice marketing campaign, is shutting down.
In a Thursday Fb put up, Weathered Souls thanked the neighborhood for its help and trumpeted achievements that supporters helped it attain throughout eight years in operation. The enterprise’ final day can be Sept. 22, based on the message.
The announcement comes days after one other of town’s highest-profile brewers, Alamo Beer Co., put itself up on the market and stated it is also seeking to restructure its enterprise. Earlier this 12 months, San Antonio’s award-winning Second Pitch Beer Co. additionally shut its doorways, becoming a member of an inventory of different craft-beer producers which have tapped out as a result of powerful working situations.
Weathered Souls gave no purpose for the closure within the Fb put up. Nonetheless, in an announcement to the Specific-Information, they blamed “monetary pressures,” together with larger ingredient prices and a decline in customers’ alcohol consumption.
The corporate additionally struggled within the wake of its 2022 growth into the Charlotte, North Carolina, market, majority stakeholder Mike Holt advised a number of information shops earlier this 12 months. On the time, Holt stated he was in search of somebody to purchase his share within the partnership.Weathered Souls’ tasting room, positioned at 606 Embassy Oaks, turned a vacation spot for Alamo Metropolis craft-beer lovers due to its inventive spins on traditional beer types, particularly darker ales similar to porters and stouts. The enterprise additionally made inroads with space eating places and acquired its merchandise onto retail cabinets.
The brewery gained a good larger profile in 2020, when co-founder Marcus Baskerville launched an in initiative known as Black Is Stunning. This system inspired different beer producers to adapt one of many firm’s recipes and donate cash raised from the ensuing brew to battle for racial justice.
Weathered Souls launched the marketing campaign in response to the homicide of George Floyd by a Minneapolis police officer. Greater than 1,300 breweries throughout the globe took half, Baskerville advised the Present in 2021. At the moment, the initiative had raised greater than $3 million for social-justice organizations.
“The range, fairness and inclusion motion, social-justice side wasn’t something I ever anticipated for myself,” Baskerville advised the Present on the time. “By way of Black Is Stunning, I got here to the belief that serving to individuals of shade, ladies and minorities within the trade is my objective. It’s why I’m right here. And I must get to again to work.”
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