Michael Karlis
DeLorean Motors Reimagined headquarter at Port San Antonio.
San Antonio’s DeLorean Motors Reimagined — an electrical car startup that final 12 months considerably scaled again launch plans for its first automobile — has missed the self-imposed deadline for a advertising and marketing deal it teased months in the past.
The corporate, which is vying to construct an electrical model of the enduring sports activities automobile made well-known within the ’80s movie franchise Again to the Future, promised to make a “huge announcement” final month a few collaboration with Pepsi.
Nevertheless, that unveiling by no means got here. Neither DeLorean nor the soda large responded to quite a few requests for remark concerning the delay, nor did they touch upon whether or not the 2 manufacturers nonetheless plan to collaborate.
On Oct. 21, DeLorean’s normally silent social media web page on X, the platform previously generally known as Twitter, sprang to life with a teaser that includes the 2 firms’ logos.
“Two iconic manufacturers. One timeless drop. Keep tuned December 2023,” the tweet stated.
Two iconic manufacturers. One timeless drop.Keep tuned December 2023. #delorean pic.twitter.com/dLxVGwzZwH
— DeLorean Motor Firm (@deloreanmotorco) October 21, 2023
In early December, the Present reached out to each DeLorean and Pepsi for extra particulars. Officers from the automobile firm didn’t reply, however Pepsi advertising and marketing consultant Lexie Brown stated in an emailed assertion that “one thing is within the works.”
On Dec. 31, DeLorean teased the collaboration once more.
“One thing thrilling is driving down the street from us and Pepsi,” the corporate stated in a brand new announcement on X.
“One thing thrilling is driving down the street from us and @pepsi” #delorean pic.twitter.com/XqWjOML16m
— DeLorean Motor Firm (@deloreanmotorco) December 31, 2023
Thus far, although, nothing has appeared from both firm concerning the collaboration.
The missed December deadline is simply the newest confusion sprouting up across the startup headquartered at San Antonio’s Tech Port.
In 2022, DeLorean confronted a lawsuit by California automaker Karma alleging its high officers engaged in trademark infringement. That go well with was later dropped.
Then, final fall, some who positioned deposits on DeLorean’s first car, the Alpha 5, instructed the Present that they had been involved concerning the firm’s scaled-back plans and lack of communication about its plans. Weeks later, DeLorean CEO Joost de Vries quietly resigned.
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