First Mexican Arduous Agua Fresca, Picadas, Releases New Selection Pack with Model New Taste
Picadas, the primary Mexican laborious agua fresca, launched a brand new selection pack of 12 cans with 4 totally different flavors, together with a brand-new taste, Piña (pineapple), which is discovered solely within the selection pack. The unique flavors—Limonada, Mango and Guava—are included within the pack. Constituted of a household recipe, Picadas combines actual fruit juice with alcohol from cane sugar to create a tough agua fresca that embodies the daring, genuine flavors of Mexico.
The Mexican ready-to-drink beverage was launched in the USA in January 2023 to 200 H-E-B shops throughout Texas and, since then, has seen speedy progress. Picadas is now out there in any respect H-E-B shops and has added a number of different retailers in Texas, together with Bucee’s, Fast Journey in North Texas and Complete Wine.
Picadas was based in Monterrey, Mexico, in 2021 by Hugo Martinez, a neighborhood who –– like everybody in Mexico –– grew up having fun with selfmade aguas frescas together with his household. Martinez was pursuing an MBA at Stanford when he grew to become captivated by the ready-to-drink cocktail craze. Martinez started promoting Picadas at mercados and native farmers’ markets in Monterrey. Because the drink gained recognition and phrase started to unfold across the nation, Martinez shaped strategic partnerships that acquired Picadas into shops like Vinoteca, H-E-B, Soriana, Chedraui and different Mexican chains. Martinez partnered with Austin-based Redbud Manufacturers to develop Picadas to its first U.S. market.
“I’m extremely proud to see how Picadas has resonated with customers. Primarily based on the success of six-packs, we knew it was time to develop into the variability 12-pack, ” stated Hugo Martinez, founding father of Picadas. “It’s a testomony to the sturdy enchantment for Mexican merchandise, embraced not solely by Mexicans however by everybody within the U.S. We’re thrilled to launch this new Piña taste and selection pack to proceed to supply extra distinctive, genuine Mexican flavors to our clients.”
Picadas blends its juice in small batches, permitting it to retain a daring, fruit-forward taste, without having for synthetic components. The combination is then sweetened with agave, and cane sugar alcohol is added. Each 12-ounce can accommodates 130 energy and 4.5% alcohol by quantity. Along with the newly launched selection 12-pack, six-packs of particular person flavors can be found in any respect retail shops. Every pack is accompanied by an Individually portioned packet of spicy chili salt to put on the rim and luxuriate in with every sip. Six-packs retail for $10.99, and selection packs retail for $19.99.
To study extra about Picadas and the place you could find it, go to drinkpicadas.com and comply with @drinkpicadas on Fb and Instagram.
About Picadas
Picadas is a ready-to-drink, laborious Mexican agua fresca made with actual fruit. The title Picadas comes from the phrase “piquete,” the Spanish slang for “spiked.”
Produced in small batches, every 12-ounce can accommodates 130 energy or much less and a 4.5% alcohol by quantity. A packet of chili lime salt accompanies each pack of Picadas to take pleasure in on the rim in basic Mexican model. Picadas goals to showcase the vibrancy of Mexico with 4 distinctive flavors: Mango, Limonada, Guava and Piña.
Based by Stanford Enterprise College graduate Hugo Martinez, Picadas is the fruits of his quest for a drink that faithfully re-creates the style he grew up with in Mexico. Martinez is a serial entrepreneur who’s based a number of firms, together with Acapella, considered one of Latin America’s most profitable direct-to-consumer attire manufacturers. To create Picadas, he partnered with Redbud Manufacturers, a enterprise firm and funding fund devoted to supporting passionate entrepreneurs and fueling the event of disruptive shopper manufacturers.
Picadas can be found in a number of retail shops throughout Texas, together with H-E-Bs, Bucee’s, Fast Journey (in North Texas) and Complete Wine. Six-packs retail for $10.99, and a spread 12-pack retails for $19.99. To study extra about Picadas, go to drinkpicadas.com. Comply with Picadas on Instagram @drinkpicadas and Fb at @drinkpicadas.
