Courtesy Photograph / Shiner Beer
Shiner Beer is launching Rode0, an American lager-inspired brew with lower than 0.5% ABV.
Iconic Texas brewer Shiner Beer is diving into the non-alcoholic beverage market with the launch of its American lager-inspired Rode0, which has lower than 0.5% ABV.
Rode0 — see what they did there with the zero? — will make its debut in January in groceries and liquor shops statewide, Shiner officers stated Tuesday. Which means the brand new brew is arriving simply in time for New 12 months’s resolutions and “Dry January,” a time throughout which a rising variety of individuals push “pause” on alcohol consumption.
The brand new beer provides “crisp and malty notes … balanced by delicate esters and a mild hop profile,” in keeping with tasting notes from the brewery, positioned 90 miles east of San Antonio.
Shiner officers stated they plan to broaden the non-alcoholic line subsequent 12 months with an amber, a citrus-forward wheat choice and a spread pack.
In 2023, gross sales of non-alcoholic beer elevated 17% in Texas and 23% within the U.S. from the prior 12 months, Shiner honchos stated in a media assertion.
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